Your design partner in commerce and product
UX, product, and ecommerce design for startups and growing teams. I work with founders and PMs to turn ideas into digital experiences that ship and sell.
Services
Commerce Design
Storefronts that sell. I design shopping experiences that guide users from browse to checkout with zero friction.
Product Design
From zero to shipped. I turn your idea into a tested, polished product that will delight your users.
Web Design
High-converting landing pages and marketing sites designed to turn visitors into leads.
Selected Work
Shaping the MVP for a reimagined menu editor built for scale and speed.
Summary
A redesigned legacy internal tool into a power editor that supports shared menus, bulk edits, and AI assisted setup.
Role
Senior Product Designer
Skills
User Experience
Visual Design
Design Systems
User Testing
Information Architecture
Design Team
Myself
Design Director
2 Researchers
Senior Product Manager
2 Software Engineers
Buy industrial pumps direct, with a search experience built for every level of expertise.
Summary
Since the end-customer usually relies on distributors to help them choose from these complex and sophisticated pumps, I designed a seamless DTC experience that made customers feel confident they are purchasing the right product.
Role
Lead UX Designer
Skills
User Experience
Wireframes
Customer Research
Competitor Analysis
User Testing
Information Architecture
Design Team
Myself
UX Designer
Creative Director
UI Designer
2 Senior Product Managers
Senior Development Manager
A gamified health portal that turns goal tracking into a daily habit.
Summary
I helped design a health portal that turns abstract risk scores into actionable goals, motivating users to build healthy habits through positive reinforcement.
Role
UX & UI Designer
Skills
User Experience
Visual Design
UX Visioning
Information Architecture
Design Team
Myself
Senior UX Designer
Creative Director
Senior Product Manager
Senior Product Designer
A Shopify-powered store built for all players, from novice to advanced.
Summary
As Lead UX Designer, I led discovery workshops, developed personas for three player segments, rebuilt the navigation architecture, and designed wireframes that personalized the experience for each segment while driving AOV through strategic upsell placement.
Role
Lead UX Designer
Skills
User Experience
Wireframes
Customer Research
Competitor Analysis
Information Architecture
Design Team
Myself
UX Designer
Creative Director
Brand Manager
Marketing Director
Book a free call
No fluff, no sales pitch. Just 15 minutes to see if we click. Coffee optional but encouraged.
Contact me
Got a project, a question, or just want to talk UX? My inbox has excellent taste.